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Research papers

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008
Authors: Sandeep Budhiraja, Kalyan Karmakar
Companies: KANTAR TNS Malaysia, Nielsen
April 9, 2008
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Citation

Budhiraja and Karmakar (2008a, April 09). A tale of two cities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-cities


Research papers

Three generations, one big market

India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market.Marketers from across the world and within India are betting high on these two...

Catalogue: Asia Pacific 2008
Author: Dheeraj Sinha
April 9, 2008
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Citation

Sinha, D. (2008a, April 09). Three generations, one big market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/three-generations-one-big-market


Research papers

Sustaining personal mobility in the evolving urban living context

The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been; but one might argue more inline with other global standards. The...

Catalogue: Automotive 2008
Author: Kevin M. Joostema
Company: GfK
March 3, 2008
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Citation

Joostema, K. (2008a, March 03). Sustaining personal mobility in the evolving urban living context. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sustaining-personal-mobility-in-the-evolving-urban-living-context


Research papers

Do I want to be beautiful?

Beauty has been of major concern to people since ancient times. Think, for example, of the Greek statues. But in the 21st century beauty seems to have become a hype. Perfectly styled female and male bodies and faces flood not only Playboy magazines...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Dieter Korczak
Company: GP Forschungsgruppe
February 6, 2008
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Citation

Korczak, D. (2008a, February 06). Do I want to be beautiful?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/do-i-want-to-be-beautiful-


Research papers

The 65+ consumer

On December 8, 2003, President Bush signed into law the Medicare Prescription Drug Improvement and Modernization Act of 2003. This legislation provided new prescription drug benefits for 36 million Americans aged 65 years and older and 6 million...

Catalogue: Global Healthcare 2008: Consumer Choice
Author: Lance Collie
Company: Procter & Gamble
February 6, 2008
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Citation

Collie, L. (2008a, February 06). The 65+ consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-65-consumer


Research papers

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007
Authors: Mai Ohno, Dave McCaughan
Company: Interpublic Group of Companies
November 12, 2007
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Citation

Ohno and McCaughan (2007a, November 12). Manga makes a difference. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/manga-makes-a-difference


Research papers

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence
Author: Karl Feld
Company: D3 Systems, Inc.
September 19, 2007
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Citation

Feld, K. (2007a, September 19). Women in the world's Muslim economies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/women-in-the-world-s-muslim-economies


Research papers

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007
Authors: Diana Arboleya-Comas, Roberto Lobl
Companies: KANTAR TNS Malaysia, IBOPE Inteligencia
June 3, 2007
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Citation

Arboleya-Comas and Lobl (2007a, June 03). Angels and demons. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/angels-and-demons


Research papers

The changing mindset of a billion minds

The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that...

Catalogue: Asia Pacific 2007
Author: Dheeraj Sinha
Company: Bates CHI & Partners
March 12, 2007
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Citation

Sinha, D. (2007a, March 12). The changing mindset of a billion minds. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-changing-mindset-of-a-billion-minds